An Enactus Project, based out of Netherlands. A student-led social entrepreneurship organization, who aims to fight fast-fashion with clothing and accessories made from repurposed bicycle tires.
The idea was to enhance the essence of the existing logo. Incorporating the idea of an implied bicycle tire around the nameplate allowed for a more efficient design, while still staying true to the reference. The 70’s retro radial effect acts as the spokes of the tire, which is tied together by a vintage typeface that gives it an organic and eco-friendly feel.