Recyclable
Repurposed
Fashion
An Enactus Project, based out of Netherlands. A student-led social entrepreneurship organization, who aims to fight fast-fashion with clothing and accessories made from repurposed bicycle tires.
2023
Bag on Track reached out in hopes of revamping their design to better represent themselves and their brand’s message. To appear more organic and cohesive in it’s look.
Logo
The idea was to enhance the essence of the existing logo. Incorporating the idea of an implied bicycle tire around the nameplate allowed for a more efficient design, while still staying true to the reference. The 70’s retro radial effect acts as the spokes of the tire, which is tied together by a vintage typeface that gives it an organic and eco-friendly feel.
Design system
A cohesive color palette that implied a connection to nature was important to dictate the direction of the brand.
Logo Variations
Client was present with multiple options in order to help expand the brand’s horizons.
Proposed Social Media Strategy
Current Instagram post
Proposed Instagram post
Proposed Instagram post